Sales
Market Analysis
Market Position; Comp Set SWOT Analysis; Corporate and Group Pricing; Seasonal Demand.
Demand Driver Analysis and Optimization
Identify Revenue Producing Entities and Events; Optimize Demand Pricing; Create Demand Calendar to Track Dates; Communicate Strategy with Staff.
Corporate Account Management
Profile Corporate Accounts; Optimize Room Night Production & Pricing; Track Contacts and Production in CRM; Strategize RFP Bids; Build Relationships on All Levels.
Group Bookings
Establish Group Ceilings and Minimum Pricing; Review Closing Ratio to Responded Leads; Setup Lead Response System; Evaluate Sales Agreements and Proposals.
Meeting and Events Management
Establish Booking Guidelines and Pricing; Optimize Rooms to Space Ratio; Package Pricing with F&B.
Business Plan Creation and Execution
Outline the Sales Strategies Based on Market Analysis; Provide the Roadmap for Sales Actions; Document and Execute the Plan; Weekly, Monthly, and Quarterly Progress Updates.
Pricing Strategy
Collaborate with Revenue Management on Pricing for All Segments; Utilize Market Data, Comp Set Intel, and Historical Data; Develop Cohesive and Rational Pricing based on Product Type.
CRM Management
Document All Contacts, Conversations, and Accounts; Utilize Database to Build Relationships; Hold Team Accountable for Maintaining Accurate Database; Provide CRM SOP's.