Marketing
Marketing Plan
Marketing Objectives; Tactics and Actions.
Digital Marketing
Review and Analysis of Website and Booking Engine; Digital Tools for Metasearch, SEM and Display Marketing; E-mail Marketing; Social Media.
Advertising and PR
Analysis of Online and Offline Media; Market Relations; Scheduled PR Releases.
Guest Communications
Analysis of Guest Journey; Communication Points for Enhanced Experience; Guest Engagement.
Guest Loyalty
Guest Engagement Strategy; Repeat Guest Recognition; Corporate Account Recognition; In-house Guest Review; Analyze Guest Loyalty Costs and Booking Windows; Promotional Campaigns Targeting Loyalty Members.
Branding
Brand Positioning; Brand Management; Reposition Graphic Images.
Photography and Video
Optimize Photography and Schedule Additional Photoshoot; Optimize Video Images to Capture Brand Essence.